Pablo Roco
Visagism • Hair • Identity
Your hair should express who you are — not just follow trends.
Visagism, hair colour and hair care in a personalised appointment that combines technique, listening and respect for each person’s identity.
I have a special eye for women over 40 who want to refresh their image without losing their identity.
About me
Pablo Roco
I am Pablo Roco, a visagist hairdresser and hair colour specialist with more than 20 years of experience in the beauty industry. Throughout my career, I have refined my eye for cut, colour, hair health and, above all, for people.
I believe a good result begins before the first cut or the first touch of colour. It takes listening, observing, understanding the structure of the hair and identifying what makes sense for each client’s face, routine and stage of life.
In my studio in Ipanema, I aim to offer more than a salon service: an experience of care, guidance and appreciation of your personal image.
- 20+
- years of experience in the beauty industry
- Visagist
- and hair colour specialist
- Educator
- Gloss Express
Who my work is for
I work with women and men who value a personalised service and want to make decisions about their hair with more confidence and professional guidance.
I have a special eye for women over 40 who want to refresh their image without losing their identity — whether through a new haircut, embracing grey hair, well-planned colour or care for the quality of the hair.
You don’t need to arrive knowing exactly what you want. The conversation and the assessment are part of building a result that is true to you.
My method and what sets it apart
Listening, assessment, visagism and technique.
Listening and assessment
I understand your expectations, your hair history, your routine and what you want your image to convey.
Visagism and planning
I analyse proportions, facial features, movement, texture, colour and the real possibilities for your hair.
Technique and hair preservation
I choose procedures and products according to the identified needs, seeking a balance between the aesthetic result and the quality of the hair.
Aftercare guidance
I explain how to look after your hair after the appointment, so that the result also works outside the salon.
01 Listening and assessment
02 Visagism and planning
03 Technique
04 Guidance
My commitment is not to impose a beauty standard. It is to help you recognise yourself in the image you see in the mirror.
Services and specialities
Every service begins with an assessment.
Prices are given after the assessment, depending on each case.
Women’s haircut with visagism
A personalised haircut design that considers your face, texture, volume, style and routine. It includes options such as the long bob, the bob, layers and other shapes suited to each client.
Find out more about Women’s haircut with visagism
Men’s haircut with visagism
A haircut designed to enhance facial proportions, personal style and everyday practicality.
Find out more about Men’s haircut with visagismBrunette highlights, balayage and highlights
Lightening techniques to create depth, dimension and movement, with shades chosen individually.
Find out more about Brunette highlights, balayage and highlightsReflects, highlights and hair colour
Colour planning with attention to overall harmony, maintenance and the condition of the hair.
Find out more about Reflects, highlights and hair colourColour correction
Assessment of the chemical history and technical planning to adjust unwanted results, respecting the limits of the hair.
Find out more about Colour correctionGrey blending with Gloss Express
An option to soften the contrast of grey hair and achieve a natural look, according to each person’s goal and what is recommended in each case.
Find out more about Grey blending with Gloss Express
Treatments and hair care schedule
Care planned for needs such as dryness, porosity, fragility and lack of shine, based on an assessment of the hair.
Find out more about Treatments and hair care schedule
Thermal realignment and EXO
Procedures for smoothing and volume control, recommended after analysing the hair and the expected result.
Find out more about Thermal realignment and EXO
Image consulting and visagism
Guidance to align hair, style and personal expression.
Find out more about Image consulting and visagism
Portfolio
Real transformations.
Results from real appointments, organised by speciality.
Before and after: blonde highlights and a layered cut
Highlights and colour
Layers with lightened blonde
Visagism haircuts
Blonde balayage with natural roots
Brunette highlights and balayage
Dark brown layers with lightened ends
Visagism haircuts
Wavy copper red
Highlights and colour
Brown with soft waves and shine
Brunette highlights and balayage
Short choppy copper blonde
Visagism haircuts
Men’s haircut with natural grey
Men
Fine blonde highlights on long straight hair
Highlights and colour
Straight, smooth hair
Treatments and realignment
Layered bob with grey strands and lightened ends
Visagism haircuts
Before and after: copper red
Highlights and colour
Natural grey hair in a short cut
Grey hair
Long, wavy lightened blonde
Highlights and colour
Layered copper brown
Brunette highlights and balayage
Flipped-out ends in beige blonde
Visagism haircuts
Straight golden blonde
Highlights and colour
Long, sleek black hair
Treatments and realignment
Choppy cut in light blonde
Visagism haircuts
Brown with copper ends in layers
Brunette highlights and balayage
Golden copper colour
Highlights and colour
Men’s grey cut, nape
Men
Beige highlights in a choppy cut
Highlights and colour
Dark brown with soft waves, in profile
Brunette highlights and balayage
Glossy straight dark brown
Treatments and realignment
Short copper
Visagism haircuts
Layers with beige highlights
Highlights and colour
Mid brown with lightened ends
Brunette highlights and balayage
Fine highlights on long straight hair, from behind
Highlights and colour
Smooth golden hair, from the side
Treatments and realignment
Long, wavy blonde highlights
Highlights and colour
In the studio, in motion
Finishing
Brunette highlights
Balayage in motion
Tap a photo to enlarge it. More work on Instagram @eupabloroco.
The studio experience
Every appointment begins with a conversation.
Every appointment begins with a conversation. From there, we assess the condition of your hair, the technical possibilities and the result you want. The service is planned for you, and you receive guidance on how to care for your hair at home.
The goal is for you to leave not only with a well-executed result, but also with greater clarity about what works for your image.
Rua Gomes Carneiro, 130 – Loja D – Galeria Castelinho – Ipanema, Rio de Janeiro, Brazil
Arriving through the arcade
Pablo with a client in the studio
Finishing in the studio
Google reviews
What clients say.
Reviews published on Google, shown in their original Portuguese, unedited, with a free translation.
Client in the studio
Pablo with a client
★★★★★
Google review, original in Portuguese
O Roco não é somente talentoso e inteligentíssimo, mas ele também é honesto e transparente, qualidades raras no meio da beleza e estética.
Ele é verdadeiro sobre os procedimentos, alinhas as expectativas e não te empurra mil procedimentos que vc não precisa ou não quer.
Ele realmente respeita suas escolhas e preferências como cliente e te guia para alternativas somente se vc for receptiva a elas.Achei uma experiência única’
Ele eh apaixonado e educado pelo que faz.
Amei o resultado do Gloss pra cobrir meus pouquíssimos fios brancos.
Esse achado (roco e gloss) foi uma joia raríssima!
Free translation (abridged): Roco is not only talented and extremely intelligent, he is also honest and transparent, qualities that are rare in beauty. He is truthful about procedures, aligns expectations and doesn’t push treatments you don’t need or want. A unique experience. I loved the Gloss result for covering my very few grey hairs.
Naina Tie (Nina)
Google review ·
★★★★★
Google review, original in Portuguese
Amei o resultado! 😍 O que mais gostei foi perceber o quanto o atendimento foi personalizado. Ele entendeu exatamente o que eu queria, respeitou meu estilo e fez a transformação pensando realmente em mim. O resultado ficou perfeito, muito além do que eu imaginava! Dá pra perceber o cuidado e o capricho em cada detalhe. Saí de lá me sentindo maravilhosa! ❤️ Super recomendo!
Free translation (abridged): I loved the result! What I liked most was how personalised the service was. He understood exactly what I wanted, respected my style and made the transformation with me truly in mind. I left feeling wonderful! Highly recommend!
Aline Aguiar
Google review ·
★★★★★
Google review, original in Portuguese
Um trabalho impecavel! O Pablo sempre oferece o melhor serviço, com cuidado, atenção aos mínimos detalhes! Já são 5 anos que confio somente nele pra cuidar do meu cabelo, já recomendei pra diversas pessoas e sigo recomendando, por que hj em dia é raro um serviço tão bom, com um atendimento excelente!
Free translation (abridged): Impeccable work! Pablo always offers the best service, with care and attention to the smallest details. For 5 years I have trusted only him with my hair, and I keep recommending him.
Brenda Alves
Nesses 5 anos, só coisa boa. Obrigado pela confiança e indicar suas amigas aos meus serviços. Cuidar da sua beleza é muito importante pra mim.
Free translation (abridged): In these 5 years, only good things. Thank you for your trust and for recommending me to your friends. Taking care of your beauty is very important to me.
Google review ·
★★★★★
Google review, original in Portuguese
Pablo é um profissional especial. Ele entende a cliente. Ele consegue ler vc. Sem contar que só usa produtos de primeira qualidade.
Free translation (abridged): Pablo is a special professional. He understands the client. He can read you. Not to mention he only uses top-quality products.
Thereza Costa
Google review ·
★★★★★
Google review, original in Portuguese
Conheço Pablo há anos. Mesmo morando em Florianópolis, vinha para cortar com ele. Gosto bastante, porque ele topa minhas loucuras e sabe fugir do convencional sem medo. E acerta!
Fora isso, se você pede para manter o tamanho, ele transforma mantendo o comprimento desejado. Dificilmente você sai do salão insatisfeita.Free translation (abridged): I have known Pablo for years. Even living in Florianópolis, I came back to have my hair cut by him. He goes along with my crazy ideas, isn’t afraid to break from convention and gets it right! If you ask to keep the length, he transforms it while keeping it.
Ana Thereza Valerio
Google review ·
★★★★★
Google review, original in Portuguese
Pablo é super qualificado na aplicação de Gloss para cobrir os fios brancos que as luzes não cobrem. Além disso, seus cortes e colorações são padrão ouro. Um cabeleireiro muito atencioso e faz seu trabalho com muito amor 🤗
Free translation (abridged): Pablo is highly skilled at applying Gloss to cover grey hairs that highlights don’t cover. His cuts and colours are top-notch. A very attentive hairdresser who works with great love.
Maria Cristina Mellone Cantisano
Google review ·
★★★★★
Google review, original in Portuguese
O Pablo é maravilhoso!!! Faz alguns anos que eu estou cortando e tratando meu cabelo com ele. Entrego meu cabelo à ele sem nenhum medo, tenho confiança total. Quando finaliza saio surpreendida e feliz pois fica melhor do que eu esperava. Todo mundo elogia. Super recomendo o Pablo.
Free translation (abridged): Pablo is wonderful! I have been cutting and treating my hair with him for some years. I trust him completely and always leave surprised and happy. Highly recommend.
antonia Beserra
Google review ·
★★★★★
Google review, original in Portuguese
Estive no Pablo Roco hoje , Trabalho impecável! Superou todas as minhas expectativas, saí me sentindo outra pessoa. Muito gentil educado prestativo. Virei sua cliente.
Free translation (abridged): I went to Pablo Roco today. Impeccable work! It exceeded all my expectations; I left feeling like a new person. Very kind, polite and helpful. I’m now a regular client.
Jaque Silva
Google review ·
★★★★★
Google review, original in Portuguese
Que experiência incrível com o Pablo! Ele não só é talentoso, como também se certifica de que seus clientes se sintam acolhidos e relaxados. Recomendo muito!
Free translation (abridged): What an incredible experience with Pablo! He is not only talented but also makes sure his clients feel welcome and relaxed. Highly recommend!
KVM Design
Google review ·
Location and booking
Your next haircut or your next colour doesn’t have to be a shot in the dark.
Come and experience an appointment that brings together experience, visagism and care for the health of your hair.
Book your appointment and let’s talk about the possibilities for your hair.
Pablo Roco Studio – Visagism • Hair • Identity
AddressRua Gomes Carneiro, 130 – Loja D
Galeria Castelinho – Ipanema
Rio de Janeiro, Brazil
WhatsApp(21) 98344-6223
Instagram@eupabloroco